Social Media And Public Relations Deirdre Breakenridge Pdf
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- Social Media and Public Relations
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- Public Relations Expanded: Eight Social Roles Assigned
- Social Media and Public Relations
Social Media and Public Relations
Sound Advice 2 comments. I asked Deirdre to talk to me from the perspective of the music business and she delivered the goods. Deirdre Breakenridge: PR 2. Today, through PR 2. Of course, PR has always been about building relationships with various groups of stakeholders.
Through PR 2. DB: In the past, PR people would create a press release for a brand and then distribute the announcement over a wire service or blast it out to a large database of contacts. Press releases do not build relationships they are just tools. And, online, people are looking to connect in their communities with other like-minded people. If you are only blasting out press releases, then you are missing out on a tremendous opportunity to connect with people directly and to build a strong, loyal following through social media.
As easy as this may sound, contact information, including an email address, telephone numbers, and even MySpace, Facebook and Twitter handles are excluded from important materials. The most common place that is overlooked is on a news release or in a newsroom where contact information should be plastered on every page. No additional materials or presence on the web. When someone finds you and makes that initial connection, you need to provide them with more information. For example, when you are at a concert or social gathering you should have a postcard or a flyer about your next event, or even just a business card to hand out.
When someone learns about you and then goes on the Web, this could mean not being prepared with a website or a newsroom. You need a place where a person, interested in finding out more about your music, will be able to find a backgrounder on you and your band, information about your music, a concert calendar or samples of your body of work.
Having additional information will keep you top of mind. Updating and maintaining your contacts. Following up with that person, after initial contact, is important. Not doing your media or blogger homework. To avoid just jumping into a conversation too quickly or pitching inappropriately, you can set up searches using Google Alerts, search.
These searches will allow you to monitor the conversations and to listen carefully. For a minimal time investment, you will be able to offer meaningful information, build a better relationship and be viewed as a valuable resource by your influencer.
How do I use these effectively from a PR standpoint? DB: Using social networks are great so that you can listen to conversations and be there to share information that is valuable to groups of people that you want to become a part of your community. MySpace, Facebook and Twitter are good networks to keep fans in the loop of your concerts, new music, activities, and to give them a better picture of you and your personality.
This allows your fans to connect with your personal brand. These networks are also very valuable because you have the ability to watch what not only your fans are doing, but what their friends are doing and saying as well, and how they interact with each other.
This is the best form of research. It will tell you what kind of music they like, what events they prefer and how they want you to communicate with them. As you interact and share your music, you then have the opportunity to connect and drive people back to your own website to become an active part of your music community.
On your own site, they can engage more and become loyal fans that purchase and recommend your music. Your fans are your greatest brand ambassadors and as they talk about you to their many friends, your brand and music becomes viral in the social media landscape. They do not want to do their own and they want other people to manage their social media presence for them.
Is this a good idea? Fans want to connect with musicians, not their PR people or social media managers. However, you can get some help from your publicist who can manage and post content on your fan pages, monitor conversations and suggest ways in which you can engage better with your fans, and most of all find more great connections for you. However, when it comes to the conversations with people, you really have to do this yourself. The more time you put into a relationship with your fans, the more you will get out of it.
AH: Are there any part of social media you think can be effectively outsourced? DB: You can outsource the monitoring of the conversations and also you can get assistance with building social tools for PR campaigns that build and grow your community.
The SMR template allows you to incorporate video, mp3, images, links to other resources, bookmarking and a number of social network sharing tools. A publicist should be able to help you to organize the material, get the news part of the SMR into an easy and digestible format, and work with you to post the release for your music community to share.
AH: Do you think that a band or a music business brand has any chance of building an audience without using social media? DB: I do believe that a music business brand or a band will still use traditional channels to build awareness and for credible third party endorsements.
However, if the music business or band chooses not participate in social media, it is missing out on a tremendous opportunity to connect with consumers, media, bloggers, and other interested parties in social networks. His YouTube video shared a situation that occurred when he and his band were on a trip from Nebraska to Chicago. The enthusiasm and passion that the video ignited simply would not have happened through traditional media, or it would have taken a lot longer.
Deirdre K. A veteran in the PR industry, Deirdre leads a creative team of PR and marketing executives strategizing to gain brand awareness for their clients through creative and strategic public relations campaigns. Fina, and Secure Horizons. We are working on a free pdf report on how to really make an impact with the right bloggers for your music — everyone signed up to our site will get a free copy.
All will be revealed! Just curious, what are some good software solutions for mac preferably for building a contact database for PR? I have a lot of contacts but right now they are all just floating around various wordprocessing documents and getting them organized so that they can be properly utilized would be a big help. Your email address will not be published. You will also join our newsletter list and may unsubscribe from these communications at any time.
I asked Deirdre to talk to me from the perspective of the music business and she delivered the goods Ariel Hyatt: What is PR 2. There are several common mistakes, as simple as they may seem. About Deirdre K. Breakenridge Deirdre K. Brilliant article as ever from my favourite resource.
It expands on many of these themes. Keep it up Aerial. Bob on August 27, at pm. Submit a Comment Cancel reply Your email address will not be published. Search for:.
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Public Relations Expanded: Eight Social Roles Assigned
It is filled with expert advice, real-world examples, and practical guidance to help us better understand the new media tools and social networking concepts available and how we can use them for our specific branding needs. This book is excellent for someone who is trying to understand the new web-based media and social networking concepts, as well those who are experienced in applying the new media tools and are curious about what everyone else is doing and what tools are producing the best ROI. And once you finally understand these strange new art forms, how the heck do you harness them? Answer: You buy this book. Deirdre Breakenridge knows the Net--how to measure it, monitor it, and use it to maximize public relations performance.
The responsibilities of the PR professional continue to increase, with new roles assigned. The Eight Roles Assigned are meant to open up your frame of reference about other functions that should be on your PR radar and quite possibly fall within your domain of responsibility. For those of you who are already participating in one or more of the roles mentioned below, kudos to you!
Deirdre Breakenridge PR 2.
Social Media and Public Relations
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Sound Advice 2 comments. I asked Deirdre to talk to me from the perspective of the music business and she delivered the goods. Deirdre Breakenridge: PR 2. Today, through PR 2. Of course, PR has always been about building relationships with various groups of stakeholders. Through PR 2.
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Get PR 2. Explore a preview version of PR 2. It is filled with expert advice, real-world examples, and practical guidance to help us better understand the new media tools and social networking concepts available and how we can use them for our specific branding needs. This book is excellent for someone who is trying to understand the new web-based media and social networking concepts, as well those who are experienced in applying the new media tools and are curious about what everyone else is doing and what tools are producing the best ROI. And once you finally understand these strange new art forms, how the heck do you harness them? Answer: You buy this book. Deirdre Breakenridge knows the Net--how to measure it, monitor it, and use it to maximize public relations performance.